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Economic and social conditions of launching a new product on the martket.

cris.lastimport.scopus2024-09-17T01:30:24Z
dc.abstract.enThe creation of new products and services and their introduction to the market is the lifeblood of the modern economy and is largely indicative of its maturity and innovation. The reasons that stimulate companies to launch new products on the market can be divided into internal and external. The first group includes factors such as the search for opportunities to increase profit or reduce costs, generate higher sales revenues, or seek to build a positive corporate image among buyers and competitors. External factors, on the other hand, are generated by the company’s environment and include: increasing competitive pressure, changing legal regulations, emerging new technologies, or demographic and socio-psychological changes.
dc.affiliationAdministracji i Nauk Społecznych
dc.contributor.authorŁukasz Wojciechowski
dc.contributor.authorSylwia Skrzypek-Ahmed
dc.date.accessioned2024-03-22T11:56:20Z
dc.date.available2024-03-22T11:56:20Z
dc.date.issued2022
dc.identifier.doi10.13166/jms/156420
dc.identifier.issn1734-2031
dc.identifier.issn2391-789X
dc.identifier.urihttps://repo.akademiawsei.eu/handle/item/141
dc.languageen
dc.pbn.affiliationeconomics and finance
dc.relation.ispartofJournal of Modern Science
dc.rightsCC-BY-SA
dc.subject.enmarket products
dc.subject.ensales efficiency
dc.subject.eneconomic market relations
dc.subject.enproduct implementation
dc.subject.eneconomic conditions
dc.subject.ensocial conditions
dc.titleEconomic and social conditions of launching a new product on the martket.
dc.typeReviewArticle
dspace.entity.typePublication
oaire.citation.issue2
oaire.citation.volume49