Economic and social conditions of launching a new product on the martket.
Ładowanie...
Data
2022
Inny tytuł
Typ
Artykuł recenzyjny
Redaktor
dc.contributor.advisor
Dyscyplina PBN
Ekonomia i finanse
Czasopismo lub seria
Journal of Modern Science
ISSN
1734-2031
2391-789X
2391-789X
ISBN
DOI
10.13166/jms/156420
Strona internetowa
Wydawca
Wydawca
Wydanie
Numer
Strony od-do
Tytuł monografii
item.page.defence
Tytuł tomu
Opis
Rodzaj licencji
Abstrakt (en)
The creation of new products and services and their introduction to the market is the lifeblood of the modern economy and is largely indicative of its maturity and innovation. The reasons that stimulate companies to launch new products on the market can be divided into internal and external. The first group includes factors such as the search for opportunities to increase profit or reduce costs, generate higher sales revenues, or seek to build a positive corporate image among buyers and competitors. External factors, on the other hand, are generated by the company’s environment and include: increasing competitive pressure, changing legal regulations, emerging new technologies, or demographic and socio-psychological changes.