Economic determinants of new product development
| cris.lastimport.scopus | 2024-09-18T01:30:41Z | |
| dc.abstract.en | Preparation for the launch of a new product is a key element that will allow an organisation to maximise its chances of establishing itself in the consumer’s mind. It is therefore necessary to analyse and define the needs, behaviours, purchase paths of the potential customer/consumer. This knowledge is essential for building the final product / service, but also for the product development strategy, followed by its promotion, sales and lifecycle management. In the implementation strategy process, it is necessary to establish elements (activities) such as the name, logo, packaging, market analysis, marketing strategy, and sales strategy (including distribution and sales channels). The article analyses the new product launch process from an economic, marketing, financial and organisational perspective. | |
| dc.affiliation | Administracji i Nauk Społecznych | |
| dc.contributor.author | Urszula Anisiewicz | |
| dc.contributor.author | Marcin Marczuk | |
| dc.contributor.author | Wiktor Cwynar | |
| dc.contributor.author | Tomasz Wołowiec | |
| dc.contributor.author | Marta Cholewa-Wiktor | |
| dc.date.accessioned | 2024-03-22T11:55:22Z | |
| dc.date.available | 2024-03-22T11:55:22Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | <jats:p>Abstract Preparation for the launch of a new product is a key element that will allow an organisation to maximise its chances of establishing itself in the consumer's mind. It is therefore necessary to analyse and define the needs, behaviours, purchase paths of the potential customer/consumer. This knowledge is essential for building the final product / service, but also for the product development strategy, followed by its promotion, sales and lifecycle management. In the implementation strategy process, it is necessary to establish elements (activities) such as the name, logo, packaging, market analysis, marketing strategy, and sales strategy (including distribution and sales channels). The article analyses the new product launch process from an economic, marketing, financial and organisational perspective. Streszczenie Przygotowanie do wprowadzenia nowego produktu na rynek jest kluczowym elementem, który pozwoli organizacji zmaksymalizować szanse na zaistnienie w świadomości konsumenta. Konieczne jest więc przeanalizowanie i zdefiniowanie potrzeb, zachowań, ścieżek zakupowych potencjalnego klienta / odbiorcy. Ta wiedza jest niezbędna do budowania finalnego produktu / usługi, ale także strategii rozwoju produktu, a następnie jego promocji, sprzedaży i zarządzania cyklem życia. W procesie strategii wdrażania konieczne jest ustalenie takich elementów (działań), jak: nazwa, logotyp, opakowanie, analiza rynku, strategia marketingowa, a także strategia sprzedażowa (obejmująca kanały dystrybucji i sprzedaży). Artykuł analizuje proces wprowadzania nowego produktu na rynek z perspektywy ekonomicznej, marketingowej, finansowej i organizacyjnej.</jats:p> | |
| dc.identifier.doi | 10.13166/jms/176402 | |
| dc.identifier.issn | 1734-2031 | |
| dc.identifier.issn | 2391-789X | |
| dc.identifier.uri | https://repo.akademiawsei.eu/handle/item/130 | |
| dc.language | en | |
| dc.pbn.affiliation | economics and finance | |
| dc.relation.ispartof | Journal of Modern Science | |
| dc.rights | CC-BY-SA | |
| dc.subject.en | market analysis | |
| dc.subject.en | economic efficiency of processes | |
| dc.subject.en | rationality | |
| dc.subject.en | marketing strategy | |
| dc.subject.en | sales strategy | |
| dc.title | Economic determinants of new product development | |
| dc.type | ReviewArticle | |
| dspace.entity.type | Publication | |
| oaire.citation.issue | 5 | |
| oaire.citation.volume | 54 |