Economic determinants of new product development
Ładowanie...
Data
2023
Inny tytuł
Typ
Artykuł recenzyjny
Redaktor
dc.contributor.advisor
Dyscyplina PBN
Ekonomia i finanse
Czasopismo lub seria
Journal of Modern Science
ISSN
1734-2031
2391-789X
2391-789X
ISBN
DOI
10.13166/jms/176402
Strona internetowa
Wydawca
Wydawca
Wydanie
Numer
Strony od-do
Tytuł monografii
item.page.defence
Tytuł tomu
Opis
Rodzaj licencji
Abstrakt (en)
Preparation for the launch of a new product is a key element that will allow an organisation to maximise its chances of establishing itself in the consumer’s mind. It is therefore necessary to analyse and define the needs, behaviours, purchase paths of the potential customer/consumer. This knowledge is essential for building the final product / service, but also for the product development strategy, followed by its promotion, sales and lifecycle management. In the implementation strategy process, it is necessary to establish elements (activities) such as the name, logo, packaging, market analysis, marketing strategy, and sales strategy (including distribution and sales channels). The article analyses the new product launch process from an economic, marketing, financial and organisational perspective.