Social Media as an Information Source in Finance: Evidence from the Community of Financial Market Professionals in Poland
Ładowanie...
Data
2019
Inny tytuł
Typ
Artykuł recenzyjny
Redaktor
dc.contributor.advisor
Dyscyplina PBN
Ekonomia i finanse
Czasopismo lub seria
The International Journal of Digital Accounting Research
ISSN
ISBN
DOI
10.4192/1577-8517-v19_2
Strona internetowa
Wydawca
Wydawca
Wydanie
Numer
Strony od-do
Tytuł monografii
item.page.defence
Tytuł tomu
Opis
Rodzaj licencji
Abstrakt (en)
Social media has become a source of information for individuals making decisions in financial
institutions worldwide. As a part of Business Intelligence systems, platforms such as Facebook, Twitter, or
LinkedIn provide financial market professionals with a magnitude of market data—for example, stock price
expectations, customer insights, and market sentiment. Based on 415 survey responses of financial market
professionals in Poland (purposive sample), this study examines factors behind social media usage in
financial institutions. We found that decision-makers representing these institutions seldom use social media
for job-related purposes. However, the professionals from institutions that manage more diversified asset
portfolios and hold the most risky assets in the portfolios, are more likely to use social media for information
purposes. We also found that the value of assets does not affect the use of social media for information
purposes among financial market professionals in Poland. This implies that representatives of certain types of
financial institutions are more inclined to use social media for professional purposes. Our study offers an
insight into the variables that best explain the decision to monitor social media content by financial market
professionals. Thus, it can provide a basis of recommendations aiming to enhance the market for business
information.