Analysis of Consumer Behavior through a Navigation System Inside Commercial Facilities
Ładowanie...
Data
2021
Inny tytuł
Typ
Artykuł recenzyjny
Redaktor
dc.contributor.advisor
Dyscyplina PBN
Czasopismo lub seria
EUROPEAN RESEARCH STUDIES JOURNAL
ISSN
1108-2976
ISBN
DOI
10.35808/ersj/2289
Strona internetowa
Wydawca
Wydawca
Wydanie
Numer
Strony od-do
Tytuł monografii
item.page.defence
Tytuł tomu
Opis
Rodzaj licencji
Abstrakt (en)
Purpose: The aim of this article is to develop complex IT and technological solution that
allows locating and navigating inside buildings or closed facilities, not allowing the use of
alternative technologies for navigation and localization. The system’s purpose is to
recognize people in two models (used interchangeably): I – the user has a receiving device,
II – the user has no device.
Design/Methodology/Approach: The solution uses Bluetooth Low Energy technology
version 4.2 and IEEE 802.15.4 protocol in accordance with the standards available on the
radio equipment market. In order to increase the effectiveness of navigation, the system
uses a Wi-Fi signal and data from sensors available in smartphones (gyroscope,
accelerometer, magnetometer). In the context of localization, the system uses radio
tomography techniques (Radio Tomographic Imaging – RTI). The method makes it possible
to accurately determine the human position on the basis of changes in the strength of the
recorded radio signals without a receiver such as a mobile phone.
Findings: The results of the research work indicate that created wireless navigation
network using RTI techniques can significantly improve the accuracy of tracking users
inside confined spaces.
Practical Implications: The system can be used to analyze the behavior and location of
consumers in large scale stores, exhibition halls, museums and warehouses. The advantage
of the solution is the ability to determine the location of people without the need for a
smartphone with dedicated application.
Originality/Value: The innovativeness of the introduced solutions manifests itself in may
dimensions. In the context of the innovation of the solution is manifested, among others in
the hybrid use of radio technologies for navigation in confined spaces. From the
perspective of process innovation, it manifests itself in new possibilities for monitoring
human flows in closed facilities, thus providing a number of analytical dara for the facility
manager.